Posts Tagged ‘got milk?’

Last week I was delighted to spot several more Stream Cruiser dragonflies (Didymops transversa) while wandering about in Prince William County. This handsome male Stream Cruiser  looked like he could have starred in the well-known “got milk?” publicity campaign in the United States that featured photos of celebrities with milk mustaches and was designed to make milk more interesting and to emphasize its wholesomeness.

The print campaign with the the milk mustaches was started by the Milk Processor Education Program (MilkPEP) as a follow-on to a very popular series of television commercials in which people went to extraordinary lengths to make sure they did not run out of milk, according to this Fast Company article about the history of the Got milk? campaign.

Celebrities almost literally lined up to participate in this campaign and famous photographer Annie Leibovitz photographed more than 180 of the advertisements, according to the aforementioned article. One of the few requirements for participation in the campaign was that the celebrities had be milk-drinkers—I think they might have waived that requirement for Kermit the Frog—which was a problem for Whoopi Goldberg, who is lactose-intolerant. However, she was featured when the campaign ran an advertisement for lactose-free milk.

I don’t drink very much milk these days, but have fond memories of growing up with milk in my cereal bowl each morning. Got milk?

Stream Cruiser

© Michael Q. Powell. All rights reserved.

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