A Red-footed Cannibalfly (Promachus rufipes) is one of the coolest and creepiest insects that you can encounter in the wild. A type of robber fly, Red-footed Cannibalflies usually feed on other insects, but they reportedly are capable of taking down a hummingbird. I spotted this “beauty” during a visit this past weekend to McKee-Beshers Wildlife Management Area in Poolesville, Maryland after a fellow photographer pointed it out to me.
Red-footed Cannibalflies are special to me for an unusual reason—a posting that I did about one in August 2013 has proven to be my most widely viewed normal blog posting over time. (I did have a couple of postings about the rescue of an injured bald eagle that received a huge boost in readership when linked in local media reports, but that spike was a one-time occurrence and I tend to exclude those posts in my calculations.) The enduring popularity of that posting is a bit of a mystery to me. Yes, the subject is fascinating, but the accompanying photos are not really my best work.
Why then do I keep getting viewers for this posting? The posting, for example, had 512 views in 2015 and 612 views in 2016. During this year, there have already been 211 views, including 39 in August. I don’t know what kind of algorithms Google and the other search engines use in deciding how to rank order listings when searches are conducted, but somehow I have frequently made it onto the first page of the listings when a search is done for “red-footed cannibalfly.”
I receive offers all of the time for something called Search Engine Optimization (SEO) that promises me that, after I have paid a fee, my posting will rise higher on the Google results. I am not sure that it would be possible for me to get any higher on the list than I already am—I think that my posting has on occasion been as high as fourth on the Google results.
I am a little amused that my name may have become associated with Red-footed Cannibalflies in the minds of some viewers after a Google search. On the whole, readership statistics remain a mystery to me. I can sometimes guess which of my postings will have a good number of viewers when originally posted, but I am clueless in figuring out which ones will have additional views after a couple of days have passed.
For better or for worse, my postings seem to have a life of their own. I never know when or how a viewer somewhere in the world may stumble across my words and images. Wow! How cool is that?

© Michael Q. Powell. All rights reserved
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